Published
December 18, 2024
Jewellery and accessories brand Outhouse held an immersive event in the Saudi Arabian city of Al Ula to launch its zodiac inspired jewellery collection ‘Gaze’ and deepen its connection to astrology and wellness.
“In the sacred stillness beneath the celestial skies of Al Ula, we embarked on a transcendent
journey to redefine our connection to the cosmos,” announced Outhouse on Facebook, sharing images of the event. “The House curated a transformative Zodiac Ritual that marked the grand culmination of a three-day inner-journey retreat, woven with self-illumination and astral wisdom… The ceremony began with the deep, resonant hum of a gong, invoking the sacred resonance
of the cosmos, followed by a profound breathwork meditation led by Sukhmani. Here, the
five elements- earth, air, fire, water, and ether- came into balance, mirroring the harmony of
the body and the universe.”
Participants in the retreat each received a bespoke zodiac pendant by Outhouse, along with a selenite wand. Gaze is the brand’s first zodiac collection and features pendants inspired by each astrological house.
Outhouse’s event took place in collaboration with Ajna Yoga Retreat which holds international yoga and wellness events, according to its Instagram page. Bespoke travel company Encompass Experiences also contributed to the event.
Entrepreneurial sisters Kaabia and Sasha Grewal launched Outhouse in 2007 after moving from Ludhiana to New Delhi and studying jewellery design. The brand retails from its direct to customer e-commerce store and its brick-and-mortar outlets located across Mumbai, New Delhi, Hyderabad, and Kolkata, according to its website.
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