ITC Store partners with Swopstore to boost sales, expand customer base (#1686352)

ITC Store, the e-commerce platform of ITC Limited has partnered with customer acquisition platform Swopstore to expand customer base and boost its sales.

Through this partnership, Swopstore will integrate its innovative customer acquisition model into ITC Store’s ecosystem, offering shoppers access to a broader range of brands and personalised shopping experiences.

The partnership with ITC Store is expected to further strengthen Swopstore’s brand discovery and consumer engagement in India’s e-commerce sector.

Commenting on the partnership, Ayush Gupta, co-founder CEO of Swopstore in a statement said, “Partnering with ITC Store underscores our vision of creating impactful customer acquisition strategies that drive measurable results. This collaboration allows us to expand our reach and help more brands connect with their target audiences while ensuring consumers discover quality products effortlessly.”

Swopstore claims that it currently supports over 200 brands, including Bombay Shaving Company, Mokobara, Snitch among others enabling them to achieve up to 25 percent increase in sales and 23 percent boost in customer retention.