Chumbak expands retail presence with store in Noida (#1685404)

Chumbak, a home décor and lifestyle brand has expanded its retail presence with the launch of its new generation store targeted at the Gen Z customers at DLF Mall of India, Noida.

The first-of-its-kind will provide cave-like in-store experience to customers offering products across categories like souvenirs, accessories, homeware & furniture.

To further strengthen its connect with the Gen Z audience, the brand has tied up with quick commerce firms to offer 15-minutes delivery of its products.

Commenting on the launch, Shubhra Chadda, co-founder of Chumbak in a statement said, “At Chumbak, we believe in curating experiences as bold and vibrant as the people who love our brand. Our new Noida store is designed to resonate with the spirit of Gen Z, upholding their ‘Desiness’ with a modern appeal while standing true to our roots.”

“Moving from the age-old store theme; the all-new cave-inspired in-store ambience reflects a colourful passage for customers to express themselves in their element. Chumbak has also tied up with quick-commerce delivery partners like Blinkit & Zepto for a 15-minute delivery to cater to its new-gen customers,” she added.

Founded in 2010 by Vivek and Shubhra, Chumbak retails from its direct to customer e-commerce store and brick-and-mortar outlets across India.