Brand Concepts Limited enters quick commerce market with three licensed brands (#1685021)

Lifestyle luggage and travel gear business Brand Concepts has announced its entry into the quick commerce market in India by listing three of its marquee licensed brands, Tommy Hilfiger Travel Gear, United Colors of Benetton and Aeropostale, on quick commerce platform Zepto.

“Our partnership with Zepto aligns with our vision to make premium lifestyle products more accessible,” said Brand Concepts Limited’s whole-time director Abhinav Kumar in a press release. “By entering quick commerce, we’re addressing the growing demand for premium luggage and travel gear. With a projected three times growth in orders within the next quarter, we’re confident that this collaboration will significantly boost our presence, allowing us to reach a wider audience and drive sustained growth.”
 
Shoppers in eligible locations can now get luggage, backpacks, and accessories by Tommy Hilfiger Travel Gear, United Colors of Benetton and Aeropostale delivered to their doorsteps by Zepto in as little as minutes. Designed to increase convenience and accessibility, the initiative taps into the growing demand for fashion and lifestyle goods in the swiftly expanding Indian quick commerce market.
 
The partnership especially caters to young professionals in India who may need luggage at short notice as well as fashion enthusiasts who seek instant gratification. The launch also marks Brand Concepts Limited’s first ever foray into quick commerce and the business is confident that the move will help to expand its market reach.