Jaypore launches wedding campaign ‘Maahi Ve’ (#1685139)

Jaypore, a ethnic brand from Aditya Birla Fashion and Retail Ltd has launched its latest wedding collection with a campaign, ‘Maahi Ve: The heart & soul of wedding’.

With this campaign, the brand aims to amplify its reach and showcase its wedding wear collection through visually engaging content, collaborations with creators, and targeted online activations.

Commenting on the campaign, Radhika Chhabra, Creative head of Jaypore in a statement said, “At Jaypore, we’ve reimagined occasion wear for the wedding season and thoughtful gifts for modern couples to celebrate not just the bride and groom but the coming together of families, cultures, and traditions. ‘Maahi Ve’ is a tribute to the vibrant spirit of Indian weddings, where every role and moment is a story waiting to be told.”

“Each piece in this collection reflects our unwavering commitment to India’s craft heritage, offering something truly special for those who value artistry and authenticity,” she added.

The Maahi Ve collection include banarasi sarees, hand embroidered kurtas, jewellery pieces and artisanal home décor among others. It will be available for purchase on e-commerce marketplaces and Jaypore stores across India.