Published
December 11, 2024
Fine jewellery brand Tanishq has teamed up with fashion designer Tarun Tahiliani for the second time to launch a collaborative jewellery line for the winter wedding season. Designed to blend heritage with modernity, the collection is inspired by the themes of ‘Phoolchadar’ and ‘Drape Story.’
“Building on the success of our initial collaboration, we’re delighted to introduce the second edition of Rivaah x Tarun Tahiliani wedding collection, crafted for the modern Indian bride,” said Titan Company Limited’s chief design officer Revathi Kant in a press release. “This collection draws deeply from Tarun Tahiliani’s signature embroideries, fusing timeless beauty with a contemporary flair. Every piece of this collection is meticulous, owing to our unique Karigari that translates embroidery into an ornament… November and December traditionally marking a peak wedding season for Rivaah, and this year hosting twice the number of wedding dates compared to last, we’re excited to further establish Rivaah as the go-to jeweller for Indian weddings and functions. Our diverse designs reinforce Rivaah’s commitment to being at the forefront of India’s wedding jewellery market.”
The collection is crafted in glass kundan and gold and is tailored to each portion of traditional wedding ceremonies. Made up of over 80 designs, the collection features chokers, gulubands, harams, pendants, haathphool, rings, and maang tikkas and is available across the brand’s online and offline sales points.
“The second edition of my collection with Tanishq ‘Rivaah’ is designed for the discerning modern bride, blending timeless sophistication with a distinctly India Modern aesthetic,” said Tarun Tahiliani. “This year, we have focussed the collection more on gold and techniques of intrinsic value. draws inspiration from the Tarun Tahiliani archival embroideries. This gold jewellery collection blends tradition with modern aesthetics, emphasising exquisite craftsmanship that captures our design essence. Guided by two of our core design pillars- The Iconic Drape, showcasing elegant layers; Phool Chaadar, highlighting intricate floral motifs-the jewellery reflects a seamless translation of fabric artistry into gold.”
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