Boult joins forces with Cashify for retail expansion (#1683882)

Smart wearables and tech accessories brand Boult has formed a strategic partnership with electronics platform Cashify. Boult will harness Cashify’s offline presence to expand its retail network in the Indian market and make its products available to more shoppers.

“We are thrilled to work with Cashify to make our products accessible to more customers,” said Boult’s co-founder Varun Gupta, Indian Retailer Bureau reported. “This partnership underscores our commitment to providing audio enthusiasts across India with top-notch products. With Cashify’s extensive retail network, we’re excited to offer more touch points for customers to experience our brand.”
 
Cashify’s platform can be used to buy, sell, and repair used electronic devices. The business counts over 200 brick-and-mortar stores across India which Boult will harness to give its products a wider reach and connect with new customers. Boult’s products range from smart wearables to earphones, neckbands, and stereos.
 
“Boult’s high-quality and innovative products align perfectly with our mission of delivering exceptional tech solutions,” said Cashify’s business head for retail Sibgathulla Zeeshan. “We’re confident this partnership will create value for both brands while enhancing the shopping experience for our customers.”
 
Boult was launched in 2017 and is headquartered in New Delhi, according to Giz Compare. Launched in 2013, Cashify counts approximately 10 million monthly active users.