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Viah Beauty expands product portfolio with launch of serums (#1684074)

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December 5, 2024

Viah Beauty, a direct-to-consumer luxury skincare brand has expanded its portfolio with the launch of its new ‘instant tightening serum’ product.

Viah Beauty expands product portfolio with launch of serum – Viah Beauty

The brand claims that its new product targeted at women over 35 is created using natural ingredients with modern technology to tighten the skin and reduce wrinkles & dark spots.

Commenting on the launch, Riddhamn Baahri, co-founder of Viah Beauty in a statement said, “Our instant tightening serum is designed to deliver a noticeable lift and firming effect, making it a must-have for anyone seeking smoother, more youthful-looking skin.”

“With advanced ingredients that work instantly and offer long-term benefits, we’ve created a product that tightens and enhances skin’s texture, offering both immediate results and lasting hydration,” Baahri added.

Viah Beauty launched in February this year and specialises in targeted skincare products. It currently retails from its direct to customer website and multi-brand online platforms including Amazon India among others.

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