Project Tête-à-Tête to hold fashion fair at Soho House Mumbai (#1683206)

Multi-brand premium fashion platform Project Tête-à-Tête will bring together a range of up and coming desi labels in Mumbai for a ‘Party Edit’ shopping fair from December 5 to 6. Scheduled to take place at the metro’s Soho House, the exhibition will feature interactive sessions with the aim of creating a curated shopping experience.

The business to customer fashion fair will feature product categories including apparel, jewellery, accessories, lifestyle goods, and beauty products. The fair will focus on party wear for the winter festive season and resort wear for new year’s get aways. At Project Tête-à-Tête’s Party Edit, customers will also be able to customise their purchases and interact with representatives from the brands themselves.
 
“This isn’t just about shopping, think of it as your own fashion montage,” announced the event organiser in a press release. “From exclusive meet-and-greets with designers to live demonstrations of the latest collections, PTAT is bringing the kind of energy that makes shopping feel like an adventure.”
 
Participating brands will include Advait, Frisky, Itna Drama, Studio Live to Tell, and Thea Jewellery among others. The event aims to give emerging brands a platform from which to connect with new customer demographics and build brand consciousness in Mumbai while helping shoppers to discover new labels.