SS Beauty and Shoppers Stop launch flagship beauty festival with Soha Ali Khan (#1681807)

Shoppers Stop’s multi-brand beauty retail chain SS Beauty has launched its flagship beauty festival ‘ShowStoppers’24’ with Bollywood celebrity Soha Ali Khan. Designed to engage shoppers this winter festive season, the initiative features interactive pop-ups and a media campaign.

“Beauty goes beyond the surface- it’s a celebration of individuality and self-expression,” said Sjoppers Stop’s CEO of beauty Biju Kassim in a press release. “With #ShowStoppers24, we are reaffirming our commitment to beauty in all its forms. Our mission is to promote inclusivity and embrace the diverse facets of beauty. We believe that ShowStoppers24 will resonate with every beauty enthusiast, inspiring them to explore, develop, and celebrate their unique identities.” 
 
The beauty festival will run until December 15 with online and offline promotions. SSBeauty will also hold interactive events in Viviana Mall in Thane and South City Mall in Kolkata to engage shoppers offline with activities including makeovers, games, and consultations.

“I’m delighted to represent ShowStopper as the face of this campaign,” said Soha Ali Khan. “I’m excited to be part of this journey with SSBeauty and to connect with an audience who share a passion for beauty. ShowStoppers by SSBeauty offers an incredible array of luxury beauty brands, all under one roof. I love that it gives customers the opportunity to explore and indulge in new, high-end beauty experiences. It’s a celebration of individuality and confidence, and I’m thrilled to be part of an initiative that invites everyone to discover something new and elevate their beauty routines.”