Yousta launches first store in Manipal

Reliance Retail’s affordable, youth driven fashion brand Yousta has opened its first brick-and-mortar store in Manipal to bolster its retail presence in Karnataka and bring its trend driven designs to the city’s shoppers.

Yousta’s new store in Manipal is located at Pragati on the Business Udupi Road, the brand announced on Facebook. The store caters to men and women, with a focus on Gen Z shoppers, and specialises in western wear.
 
“We are prepared for a fashion takeover,” announced Yousta on Facebook, sharing a promotional video to announce its new location. “Your closet is about to get reset- this drip is next-level.”
 
By launching in the university town, the brand aims to connect with students and young Indians in the area. Manipal is part of the Udupi district of Karnataka and is located approximately five kilometres from the centre of Udupi.
 
Yousta has opened a wide range of brick-and-mortar stores across India so far this year in locations including Zirakpur, Gurugram, Hubli, Lucknow, Pune, Prayagraj, Mumbai, and Kolkata among others. The brand was created by Reliance Industries Limited’s retail arm Reliance Retail to cater to the growing demand for branded yet affordable fashion amongst India’s youth. Short for  ‘you absolute star,’ the label also retails online on a range of multi-brand platforms.