Zero Tolerance expands product selection with winter capsule line

Apparel brand Zero Tolerance has expanded its product offering and launched a winter capsule line for men and women. The collection blends eco-conscious production with fusion style design and also marks the label’s foray into everyday wear.

“The collection features over 90% handmade garments crafted from organic cotton, utilising stonewash finishes- a first for organic fabric,” announced the brand in a press release. “This innovative technique, traditionally associated with denim, embodies their dedication to thoughtful production at every level.”
 
The collection also features elements of patchwork, which is one of the label’s design signatures and adds a tactile element to its garments. Traditional style Aari and Zardozi embroidery adorns outerwear, with motifs inspired by heritage Kalamkari designs to add a touch of history to Zero Tolerance’s youthful separates. Notable items in the collection include double breasted blazers, graphic sweaters, and patchwork trousers in a colour palette of monochrome and neutral hues.   
 
Prakhar Rao founded Zero Tolerance with the aim of showcasing South-Asian history and heritage in a modern way. Rao is also the label’s designer and creative director and the brand showcased its collection ‘Karm’ during London Fashion Week 2024. Zero Tolerance’s production process generates no industrial pollution and causes no depreciation of natural resources, according to the label.