GKB Opticals launches ‘EyeLab’ retail concept in Kolkata

Eyewear brand GKB Opticals has opened its latest shop-in-shop retail concept ‘EyeLab’ in Kolkata. Located on the city’s Spencer’s BT Road and spread across 1,000 square feet, the store retails a selection of premium eyewear for men and women.

“EyeLab represents a new era in eyewear shopping, combining fast service with premium quality at competitive price point,” said GKB Opticals’ director of brands Priyanka Gupta in a press release. “We believe this concept will resonate with the youth and a wider audience looking for quick, stylish, and accessible eyewear solutions. We’re excited to bring this concept to life in Kolkata and meet the needs of today’s discerning yet budget-conscious shoppers.”
 
The GKB Opticals store offers a 20-minute eyewear delivery service, made possible by its in-store ‘Lens Edging Lab’ which is able to swiftly deliver a customer’s desired eyewear frames and lenses. Shoppers can also avail bundle deals on complete spectacles, frames, sunglasses, and other products such as two spectacles for Rs 2,000. The EyeLab store also offers complimentary eye tests.
 
“Offering irresistible bundle deals on chic in-house brands alongside iconic international brands, EyeLab guarantees the ultimate trifecta of unbeatable prices, superior quality, and the latest fashion trends,” announced GKB Opticals in a press release. “Complimentary eye tests further elevate the experience, allowing customers to indulge in stylish eyewear at remarkably affordable prices. EyeLab is designed to keep pace with the dynamic, fast-paced lifestyles of today’s discerning consumers, delivering an effortlessly premium spectacle-buying experience.”