FableStreet launches new Pune store in Phoenix MarketCity

Women’s clothing brand FableStreet has a new address in Pune. Located inside Phoenix MarketCity Mall, the store houses a wide selection of western wear as the brand’s shoppers increasingly seek offline experiences.

“Visit our new store and discover pieces you’ll love,” announced FableStreet on Facebook, sharing a video of its new address. The store is located on the first floor of the mall in Pune’s Viman Nagar district and has an open plan, white interior to give a bright, modern feel. The store opened its doors to the public over the weekend with a range of promotional offers including 40% off on eligible purchases.
 
FableStreet’s current offline stores are on a pathway to return their capital expenditure in their first 18 months of operations, Indian Retailer Bureau reported. By expanding its brick-and-mortar retail footprint, FableStreet aims to offer its customers the chance to try out its clothing in person to build stronger links with its clientele and increase brand awareness.
 
“We are committed to making our best fitting western wear for Indian bodies accessible across the country, and the response in Pune and Mumbai has been phenomenal,” said FableStreet’s founder Ayushi Gudwani, Indian Retailer Bureau reported. “This expansion allows us to further connect with our online customers and potential FableStreet women in the region.”