GKB Opticals partners with Montblanc for 100 year anniversary celebration collection

Indian eyewear retailer GKB Opticals has collaborated with global watch and pen specialist Montblanc to launch a GKB Opticals x Montblanc eyewear collection in celebration of Montblanc’s 100-year anniversary of its flagship Meisterstück pen range.

“GKB Opticals is honoured to partner with Montblanc, a brand that shares our dedication to heritage, timeless style, and sophisticated craftsmanship,” said GKB Opticals’ director Priyanka Gupta, India Retailing reported. “Montblanc’s legacy perfectly complements GKB’s own heritage, making this collection an ideal choice for customers who appreciate both artistry and enduring style.”
 
The collaborative eyewear frames launched on November 8 on GKB Opticals direct to customer e-commerce store. GKB Opticals already carried a premium selection of Montblanc eyewear to offer the brand’s minimalist designs to Indian shoppers.
 
The GKB Opticals x Montblanc eyewear collection is priced from Rs 16,000 to Rs 32,000 and is also available at the business’ brick-and-mortar store network. The collection has a modern, paired down aesthetic and is designed to echo Montblanc’s signature Meisterstück pen series.
 
Brijendra Kumar Gupta launched GKB Opticals in 1968 and today the business counts stores in over 50 locations pan-India. The business’ international eyewear brand selection includes Maybach, Lindberg, Cartier, Silhouette, Emporio Armani, Hugo Boss, and Jimmy Choo among others, according to its website.