Tira Beauty launches Augustinus Bader products across its offline stores

Reliance Retail’s multi-brand beauty retail chain Tira Beauty has launched Augustinus Bader haircare and skincare products across its brick-and-mortar stores to offer a wide range of research based beauty solutions and add to its premium brand portfolio.

“Augustinus Bader is now available in store,” announced Tira on Facebook. “Visit your nearest Tira store now and try the brand’s world-leading TFC8® technology, found in every Augustinus Bader product, which delivers transformative results that you can both see and feel.”
 
Select Tira stores have launched dedicated segments to the brand, displaying its signature royal blue products and brand tagline “the cream that works.” Augustinus Bader’s skincare range includes cleansers, moisturisers, targeted solutions, shampoos, conditioners, and a number of colour cosmetics such as its lipstick line in collaboration with American film director Sofia Coppola.
 
Tira first launched a range of Augustinus Bader products on its e-commerce store in early October this year as part of its continued efforts to bolster its international brand selection and skincare offering. By launching the label across its brick-and-mortar stores, Tira aims to increase brand visibility and tap into the growing demand for premium beauty goods.
 
Augustinus Bader’s products are based on 30 years of scientific research and development by its eponymous founder. The brand aims to “support the human body’s innate capacity to renew and rejuvenate,” according to the label.