Jewelbox launches store in Delhi’s Lajpat Nagar

Lab grown diamond jewellery brand Jewelbox has launched its first brick-and-mortar store in New Delhi. Located at A 90 Central Market in the metro’s Lajpat Nagar neighbourhood, the store opened with a range of promotional offers.  

“We are excited to bring the Jewelbox experience to Delhi,” said Jewelbox’s co-founder Vidita Kochar Jain, Indian Retailer Bureau reported. “These new stores mark an important milestone for us as we expand into a city known for its rich culture and appreciation for fine craftsmanship. We look forward to offering the people of Delhi our unique offering of sustainable luxury.”
 
The brand’s first Delhi store opened on Veer Savarkar Marg with a wide range of lab grown diamond jewellery designed for both everyday and occasion wear. The store’s interior features a monochrome, minimalist aesthetic with jewellery displayed in glass cabinets. Jewelbox’s Diwali offers, launched with the opening of the store, include 100% off on jewellery making charges and 30% on lab grown diamond purchases.
 
Jewelbox’s aim is to make premium fine jewellery more accessible to Indian consumers with an emphasis on ethical sourcing. The label featured in the third season of entrepreneurial television series Shark Tank and secured an ‘all shark deal’ where each of the programme’s business moguls offered to invest.