Rupa Softline names Wamiqa Gabbi as brand ambassador

Rupa & Co’s womenswear brand Softline has named actor Wamiqa Gabbi as its new brand ambassador. Gabbi will feature in the brand’s latest campaign titled, Aren’t we all girls.

The actor will feature in a series of online and offline campaigns highlighting the range of Softline’s brand offerings available for the customers.

The new campaign features Gabbi along with a host a women dancing and singing to an anthem, united by a shared sense of empowerment.

Commenting on the association, Vikash Agarwal, director of Rupa & Co in a statement said, “We are delighted to collaborate with Wamiqa Gabbi, our new brand ambassador, whose style and energy perfectly complement the values of our brand. With our range of pants, leggings, palazzos, and tees, we’re confident that women will love the versatility and flair of our collection.”

Wamiqa Gabbi added, “I’m thrilled to be part of this journey. Softline’s focus on comfort, style, and adaptability resonates with my own approach to fashion. It’s empowering to represent a brand that designs for the diverse needs of today’s women, offering both elegance and ease.”

Rupa & Company Ltd is a knitwear innerwear product company that offers products such as innerwear, casual wear, thermal wear and sleep wear for men, women and kids.