Ralph Lauren unveils capsule collection with Zefren-M

Ralph Lauren introduced on Tuesday the second collaboration in the brand’s Artist in Residence program, unveiling a capsule collection with Diné (Navajo) artist Zefren-M.

The Double RL x Zefren-M capsule collection pays homage to Navajo heritage and Ralph Lauren’s signature Americana-inspired craftsmanship, notably Zefren-M’s own approach to weaving. 

It features core brand silhouettes such as the Double RL workshirt, hand-knit shawl cardigan, as well as accessories and a floor rug, with colors and patterns inspired by the landscape and art forms of Navajo Nation. Likewise, Zefren-M designed a series of stamped conchos with varying Spider Woman motifs for the capsule, honoring the creator and teacher of the weaving tradition in Navajo culture.

Launched in December 2023 with the Polo Ralph Lauren x Naiomi Glasses collection, Ralph Lauren’s Artist in Residence program is dedicated to creating authentic portrayals of American heritage through collaborative, culturally respectful partnerships with artists whose crafts have inspired the brand’s iconic designs. 

“A genuine love of heritage has always been part of Ralph Lauren and what has inspired our products,” said Sasha Kelly, head of design with intent, Ralph Lauren Corporation. 

“Through collaboration, our Artist in Residence program enables us to deliver a greater sense of authenticity – the stories we’re able to tell are richer and we’re able to support and elevate cultural traditions.”

Zefren-M, a celebrated multidisciplinary artist, historian, and LGBTQIA+ advocate from the Navajo Nation, merges traditional Navajo weaving with contemporary design to celebrate their Diné heritage. 

“Looking to the past has always been a deep source of inspiration to me and something I convey throughout my art and in my personal style,” said Zefren-M. “Collaborating with the Double RL team allowed us to create a unique expression of our shared love of heritage and tradition – all while honoring the stories of the Navajo people.”

The capsule launches with a short film featuring Zefren-M, offering insights into the inspiration behind the collection, shot in their homeland in Four Corners, New Mexico. 

The Double RL x Zefren-M collection will be available in select Ralph Lauren and Double RL stores across North America, Europe, and Asia on November 7, followed by online availability on November 14 in North America and Europe, and on November 18 in China and Japan.