Bvlgari partners with Tata cliq Luxury to launch digital boutique

Global luxury jeweller Bvlgari has signed an exclusive partnership with Tata Cliq Luxury to launch their first digital boutique in India.

With this collaboration, Bvlgari will make its debut in India’s burgeoning e-commerce market by offering its jewellery, handbags, and watches to customers across the country.

The digital boutique will offer India-inspired creations such as the Bzero1 kada bracelet, mangalsutra along with serpenti viper bracelets and bzero1 rings.

Additionally, the digital boutique will offer a dedicated luxury concierge service, through which customers can get a personalised shopping experience from knowledgeable experts trained by Bvlgari.

Commenting on the partnership, Jean-Christophe Babin, CEO of Bvlgari in a statement said, “We are thrilled to mark a new chapter for Bvlgari in India through our partnership with Tata Cliq Luxury, India’s leading luxury lifestyle platform. This important partnership allows us to bring our iconic designs across India, meeting customers with whom we share a deep love for beauty, excellence and exquisite craftsmanship.”

Gopal Asthana, CEO of Tata Cliq added, “We are honoured to welcome Bvlgari to Tata Cliq Luxury. Known for their unparalleled craftsmanship and exquisite designs we are proud to be their e-commerce partner in the country. The jewellery, watch, and accessories categories on the platform are of key focus and with this launch, we are elevating our portfolio further.”

The Bvlgari digital boutique is live on the on Tata Cliq Luxury platform offering deliveries across the country.