9Skin partners with Reliance Retail’s Tira to fuel expansion

9Skin, a direct-to-consumer skincare brand co-founded by actor Nayanthara has partnered with Reliance Retail’s beauty platform Tira to strengthen its retail presence in India.

With this association, 9Skin will house its product range including exclusively collections on Tira’s online platform and retail outlets across the country.

Commenting on the association, Bhakti Modi, co-founder, Tira in a statement said, “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers. We are pleased to be the retail channel bringing 9Skin’s products to Indian consumers.”

Nayanthara, co-founder of 9Skin added, “We are excited to partner with Tira and expand our reach within the Indian market. Our mission is to bring clean, effective, and ethical skincare solutions to individuals of all skin types, and this collaboration allows us to reach a wider audience through Tira’s extensive network.”

9Skin has been co-founded by Nayanthara along with director Vignesh Shivan and entrepreneur Daisy Morgan. It offers a wide range of skincare products priced between Rs 999 ($12) to Rs 1,899.