Prithviraj Jewels launches store in New Delhi’s South Extension

On October 24, fine jewellery brand Prithviraj Jewels opened a new showroom in New Delhi’s South Extension 2. Designed to promote community engagement, the exclusive brand outlet brings the brand’s glittering collections to the neighbourhood in time for the festive season.

“Our journey has been deeply rooted in the principles of authenticity and superior craftsmanship,” said Prithviraj Jewels’ founder Kanika Agrawal in a press release. “Opening a store in South Extension is not just about expanding our presence; it’s about enhancing the customer experience. We want to create a space where modern sophistication meets traditional values, making fine jewellery accessible to all.”
 
The new store has a warm toned colour palette of champagne, cream, and gold to create a welcoming atmosphere for customers, according to the label. A consultation room offers space for customers to plan wedding jewellery sets and illuminated glass boxes display Prithviraj Jewels’ creations throughout the store with the atmosphere of a gallery or museum.
 
Prithviraj Jewels was established in 2012 in New Delhi’s jewellery hub Chandni Chowk. The brand is known for its diamond and Polki collections, with many designs created specifically for weddings and other festive occasions. The brand’s new store houses jewellery ranging from bangles and rings to diamond necklaces and its signature Polki line.