Niyara launches exclusive online store, targets Rs 5 crore revenue in first year

Niyara India, a premium women’s fashion apparel brand has entered the online fashion market with the launch of its exclusive e-commerce store.

The brand is expecting to generate a revenue of Rs 5 crore ($5,94,948) in its first year as it targets India’s rapidly growing online fashion market.

Niyara will offer its latest collections that include a wide variety of evening gowns, dresses, shirts, trousers, and more.

Commenting on the launch, Manasi Shetty, director CEO of Niyara India in a statement said, “With the launch of our online store, we’re excited to make globally inspired, premium fashion more accessible to Indian women everywhere. At Niyara, we believe in crafting pieces that elevate style and exude grace because every woman deserves to own her moment.”

“This launch is just the beginning, and we are committed to ensuring that each customer feels valued and empowered through our designs,” she added.

Niyara plans to further strengthen its online network through strategic collaborations and aims to connect with fashion-conscious consumers by targeted marketing campaigns.