Azorte launches brick-and-mortar stores in seven new cities

Reliance Retail’s fashion and lifestyle retail chain Azorte has launched its first brick-and-mortar stores in seven cities in India as it continues to expand its offline store network. The new outlets are located in Jaipur, Raipur, Udaipur, Dehradun, Jalandhar, Gorakhpur, and Ranchi.

“We feel the love and we’re growing with it,” announced Azorte on Facebook, sharing the locations of its new stores. “Bringing international fashion and global trends to seven new cities. Let’s do this!”
 
The new stores retail men’s and women’s apparel and accessories and mainly cater to Gen Z shoppers. The stores launched with Azorte’s new autumn/ winter and festive offerings including playful occasion wear and casual everyday wear.
 
Just over a year ago, Azorte announced its plans to launch between 200 and 250 Azorte brand stores across India. This month, the brand launched its first brick-and-mortar store in Guwahati, Assam to connect with more shoppers in East India and the business has also recently launched stores in locations including Surat, Jamnagar, Vadodara, Hyderabad, and New Delhi.
 
Reliance Retail launched Azorte in 2022 to cater to shoppers who follow international trends and have a youthful outlook. In addition to its network of brick-and-mortar stores, the brand also retails online on Reliance’s e-commerce platform Ajio.