ToU by Aanu opens womenswear store in Thiruvananthapuram

Womenswear brand ToU by Aanu has launched an exclusive brand outlet in Thiruvananthapuram. Located within the Kerala state capital’s Lulu Mall, the store retails ethnic, fusion, and western wear and mixes digital elements with an immersive offline experience.

“ToU by Aanu is now open,” announced Lulu Mall Thiruvananthapuram on Facebook, sharing images of the new outlet. “Discover handpicked and handcrafted designs from celebrity designer Aanu Nobby. A name that is very well known among the celebrities for stylish designer pieces and personalised styling suggestions. Visit today and experience how ToU makes it stylish for you.”
 
The store is located on the ground floor of the mall and has an open façade displaying the brand’s name in gold. The gold hue features throughout the boutique, kept modern with white walls and large digital screens. Shoppers can browse a selection of occasion wear as well as more casual styles, designed for diverse age ranges. ToU by Aanu joins labels including Kushal’s, Factor Notes, and Wildcraft inside the mall.  
 
“Empowering every woman to stand tall with pride,” wrote ToU by Aanu’s founder Aanu Nobby about the label on Facebook. “To U offers personalised styling from head-to-toe, making you look and feel outstanding. Your ultimate wardrobe consultant!”