Laura Dutta opens Arias’ first sales point in Chandigarh

Home and lifestyle brand Arias made its offline debut in Chandigarh in partnership with Nilkamal Homes. Arias’ co-founder Lara Dutta inaugurated the new retail space within Nilkamal Homes’ outlet on the second floor of the city’s Elante Mall.

“Exciting news, Lara Dutta is visiting Nilkamal Homes at Elante Mall, Chandigarh,” announced Nilkamal Homes on Facebook ahead of the event. “Explore her beautiful collection, Arias Home by Lara Dutta exclusively available only at our stores and get a chance to interact with her in person. Don’t miss this special event filled with style, comfort, and the joy of well-made things!”
 
Arias retails a wide range of products including skincare, fragrances, children’s apparel, kitchenware, furniture, and mattresses. Dutta took inspiration from furnishing her own home to create multi-use products and aims to create a one-stop shop for both home and lifestyle needs.
 
“Creating Arias was a personal journey, driven by my own experiences of searching for the perfect pieces to make my home truly special,” said Arias’ co-founder Lara Dutta, Indian Retailer Bureau reported. “Chandigarh’s growing demand for premium home and lifestyle products makes it an ideal location for Arias. Our partnership with Nilkamal Homes enables us to showcase Arias’ extensive range in an elevated retail experience. With Arias, I aim to empower consumers to create spaces that reflect their personality and style.”