Uniqlo names Kareena Kapoor Khan, Sidharth Malhotra as brand ambassadors

Global apparel retailer Uniqlo has onboarded actor Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India.

The actors will begin their association by featuring in Uniqlo’s 2024 fall winter campaign with Kareena showcasing the fluffy yarn fleece jacket while Sidharth will be seen wearing the pufftech parka.

Commenting on her association with the brand, Kareena Kapoor Khan in a statement said, “Uniqlo has been a go-to brand for everyday essentials for me and my family. This feels like a natural collaboration as I believe clothing needs to be classic, functional and versatile.”

Nidhi Rastogi, marketing director at Uniqlo India added, “We are delighted to introduce Kareena Kapoor Khan and Sidharth Malhotra as the new faces of Uniqlo with the launch of our 2024 fall winter campaign. Both artists represent unique personalities that resonate with the ethos of Lifewear and each of their individual styles are a perfect representation of what Uniqlo stands for.”

Uniqlo’s 2024 fall winter campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and In-store promotional materials.