Unicommerce strengthens leadership team with two new appointments

Unicommerce, India’s leading e-commerce enablement platform has strengthened its leadership team with the appointment of two new senior directors.

The company has onboarded Pranay Kale to head its sales across India, while Vaibhav Mehrotra has been appointed as senior director marketing.

In his new role Kale will be responsible for growth at the company while Kaushal will lead its brand marketing, product marketing, and digital strategy.

Commenting on the appointments, Kapil Makhija, managing director CEO of Unicommerce in a statement said, “I am delighted to welcome onboard Pranay and Vaibhav. They bring rich and diverse experience to Unicommerce, which will help grow our collective ability to serve our customers and grow the market.”

“The e-commerce market is rapidly evolving in terms of user expectations, complexity of operations and the interconnectedness of key participants. Our deep understanding of the market and our expanded leadership position strengthens our ability to keep simplifying e-commerce for all our users through our integrated range of technology solutions,” he added.

Unicommerce enables end to-end management of e-commerce operations and serves over 3600 clients including direct-to-consumer brands, retail, e-commerce companies among other.