Fixderma partners with Amazon to launch Durave range

Fixderma, a leading skincare brand has collaborated with e-commerce giant Amazon for the exclusive launch of its new product range ‘Durave’.

The Durave range comprises of four face moisturizers and three body lotions. It will be exclusively available on Amazon and the brand’s official website.

Commenting on the launch, Shaily Mehrotra, CEO co-founder of Fixderma in a statement said, “We are thrilled to introduce our new Durave range. With the onset of winter, we are confident that Durave will gain immense popularity and become a go-to product for individuals seeking a complete 360-degree solution to winter woes.”

Preetam Jena, chief marketing officer at Fixderma added “Fixderma has launched the Durave range on Amazon, Fixderma website & stores as a part of our omni channel expansion strategy. As we continue to expand our online reach through collaboration with multiple e-commerce platforms, we aim to complement the same with our retail presence and provide customers with multiple touchpoints.”

Fixderma launched as a skincare brand in 2010 retails in over 35 countries. The brand’s products are designed to address skin concerns such as acne, aging, hyperpigmentation, and dryness.