Titan’s Irth launches first exclusive brand outlet in Mumbai

Titan Company Limited’s accessories brand Irth has opened its first exclusive brand outlet in Mumbai. Located in the metro’s Palladium Mall, the store houses a wide range of handbags and leather goods for work and leisure.

“We are delighted to open our first yellow door in the fashion and shopping destination of India- Mumbai,” said Titan Company Limited’s fragrance and accessories division’s CEO Manish Gupta, Indian Retailer Bureau reported. “By establishing a tangible presence in key locations, we aim to enhance brand visibility, provide a more immersive shopping experience, and tap into the expanding consumer base.”
 
The store retails premium women’s bags including totes, shoulder bags, clutch bags, slings, and work bags. Shoppers can also browse a leather handbag line priced between Rs 5,995 and Rs 10,995.
 
The Mumbai launch is part of Irth’s broader plan to open a total of 100 brick-and-mortar stores by the 2027 financial year. The label is keen to tap into the growing women’s handbag market in India.
 
Titan Company Limited launched Irth in October 2022 and the brand today has a retail presence in over 50 cities across India. The brand’s accessories are available in around 130 large-format stores and also retail online across multi-brand platforms.