Max Fashion collaborates with Kalki Koechlin for ‘New New You’ campaign

Dubai-based Landmark Group’s brand Max Fashion has collaborated with actor Kalki Koechlin for the ‘New New You’ campaign.

With this campaign, Max Fashion will unveil its festive collection that includes a wide range of co-ord sets, dresses, tops and more.

The campaign is part of the brand’s marketing strategy to connect with a wider audience to boost traffic both in physical stores and online.

Commenting on the association, Kalki Koechlin in a statement said, “I believe fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. I am thrilled to be a part of it and I must say Max Fashion has completely surprised me with its cool, vibrant and comfortable styles.”

Sumit Chandna, deputy CEO of Max Fashion added, “Max Fashion’s growth and success have always been driven by our commitment to delivering value, quality, and fresh fashion to our customers. With the ‘New New You’ campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to over 520 stores across 210 cities.”

The Max Fashion x Kalki Koechlin campaign will be promoted in stores and across social media platforms.