Reliance Retail launches Azorte store in Surat

Reliance Retail’s fashion retail chain Azorte has launched a new store in Surat. Located in the city’s Aashirwad High Street Mall, the store retails Azorte’s range of clothing and accessories for men and women.

Azorte joins retail chains including Lifestyle and Xyxx Apparels at the Surat mall. The brand recently launched its festive collection which shoppers can browse at its new location, the business announced on Facebook. This season, Azorte offers a selection of fusion style separates for both men and women with bright prints and bohemian style details.
 
Azorte has recently launched a number of brick-and-mortar stores and opened its first stores in Jamnagar and Vadodara as well as its third in Bengaluru. The brand has also launched stores in Hyderabad and New Delhi as well as its second Bengaluru store earlier in the calendar year as it seeks to connect with more shoppers offline.
 
Just over a year ago, Reliance Retail announced its plans to open between 200 and 250 Azorte brand stores across the country as part of its goal of increasing market penetration and growing its revenue. Reliance Retail first launched Azorte in 2022 and the brand also retails online on Reliance’s e-commerce platform Ajio.