Tasva launches new EBO in Kolkata with Harshvardhan Rane

Men’s ethnic and occasion wear brand Tasva has opened a new exclusive brand outlet in Kolkata. Located on the city’s Elgin Road, the store measures 2,400 square feet and was launched with Bollywood actor Harshvardhan Rane.

Kolkata’s influencers and names in fashion gathered at Tasva’s latest Kolkata store for an interactive launch event. Debuting its range of festive wear for the upcoming wedding season, the store retails garments such as kurta sets and sherwanis as well as accessories to provide a comprehensive wardrobe offering.
 
“We wanted our flagship store in Kolkata to stand as a reflection of the brand’s ethos – an embodiment of style, tradition, and craftsmanship,” said Tasva’s brand head Ashish Mukul, Indian Retailer Bureau reported. “The design and layout of the store were carefully curated to ensure a smooth and luxurious shopping journey, offering our clients a unique Tasva experience… Kolkata was a natural choice for our flagship store due to its rich cultural heritage and its status as a fashion hub.”
 
The store has a team of dedicated stylists who are on hand to offer personalised services to shoppers. A collaboration between Aditya Birla Fashion & Retail Limited and designer Tarun Tahiliani, Tasva aims to offer traditional aesthetics to the modern Indian man, according to its Facebook page.