Balenzia expands airport store network with new launch at New Delhi’s Indira Gandhi International Airport

Indian sock brand Balenzia has opened an exclusive brand outlet in New Delhi’s Indira Gandhi International Airport. Located in Terminal 3, Domestic Piers, Balenzia is confident the store will significantly drive both sales and brand recognition.

“We are excited to launch our store at IGI Airport, one of the largest and busiest airports in India, catering to a diverse array of travellers from around the globe,” said Balenzia’s head of strategy Shruti Gupta in a press release. “This opening is not just a significant milestone for Balenzia; it’s a pivotal step in our strategy to increase our brand’s accessibility in high-traffic, high-visibility locations. With Terminal 3’s significant foot traffic offering a unique opportunity to engage with a diverse range of customers, Balenzia is committed to delivering a seamless and personalised shopping experience that combines convenience with premium quality.”
 
Balenzia has bolstered its airport presence this year and opened a new store in Dehradun airport in June, in Chennai airport in July, then one in Pune airport earlier in September. The brand retails a wide range of licensed graphic socks featuring characters and images from franchises including Marvel and Disney among others and also retails from its direct to customer e-commerce store.
 
“Balenzia has been on an upward trajectory, with a strong focus on innovation, quality, and customer satisfaction,” said Gupta. “Travel retail has been a major contributor to our success, and we are actively expanding our presence across malls and airports nationwide, with Delhi Airport being one of the most notable additions. Our aim is to align our retail presence with our customers’ journeys, ensuring they can conveniently access our products wherever they go. The launch of the IGI Airport store is a major leap in our continuous expansion efforts, bolstering our position as a leader in the socks category and enhancing our brand presence across India.”