Monte Carlo partners with Salesforce to boost customer engagement

Fashion brand Monte Carlo has partnered with Salesforce to strengthen its customer engagement initiatives across various platforms.

With this collaboration, Monte Carlo aims to a become digital-first, data-driven brand by using Salesforce technology.

The brand will use Salesforce data cloud to create a single, unified view of every customer to drive efficiencies across all communication channels.

Commenting on the partnership, Sandeep Jain, executive director of Monte Carlo Fashions Ltd in a statement said, “Our commitment to creating superior customer experiences is strengthened through our collaboration with Salesforce. This collaboration will enable us to provide superior customer experiences, streamline operations, and drive growth.”

Aditi Sharma, regional vice president retail at Salesforce India added, “At Salesforce, we understand the importance of trust, digitisation, and personalisation. By aligning their innovative spirit with Salesforce’s cutting-edge technology, Monte Carlo will not only enhance customer engagement but also drive operational excellence and sustainable growth.”

Monte Carlo sells its products pan India presence through a wide network of exclusive brand outlets, national chain stores and major e-commerce platforms.