Tribe Amrapali expands presence with store at Pune airport

Tribe Amrapali, a sub-brand of House of Amrapali has expanded its physical presence with the opening its new retail store at the Pune airport.

The brand has strategically decided to expand its presence in airport retail spaces as it sees huge growth potential in airport stores.

It had recently opened stores at Mumbai, Hyderabad airports and plans to open one at Srinagar airport next month.

Commenting on the expansion, Akanksha Arora, CEO of Tribe Amrapali in a statement said, “We have always seen a 50-50 ratio in percentage when it comes to the performance of online and offline stores. We are expanding our retail space in Airports because, for us, airport stores do well in terms of sales. And therefore, we have decided to open our next offline store at Srinagar Airport in the coming month.”

Founded in 2013, Tribe Amrapali offers a diverse range of jewellery collections which range from Rs 500 ($5) to Rs 2 lacs.