Tasva launches menswear store at The Pavillion in Pune

Tarun Tahiliani and Aditya Birla’s men’s occasion wear brand Tasva has launched an exclusive brand outlet in Pune. Located in the city’s shopping centre ‘The Pavillion’, the store houses Tasva’s selection of wedding and festive wear.

“Get wedding ready with Tasva,” announced The Pavillion on Facebook. “Tasva is now open at The Pavillion, offering a curated collection of traditional menswear that blends timeless elegance with modern craftsmanship. Prepare for weddings, festivals, and special occasions with Tasva’s stunning range of sherwanis, kurtas, dhotis, and jackets, designed to make you look and feel your best. Visit us today!”
 
The Pavillion, also known as Pavillion Mall, is part of the Nexus Malls portfolio and is located on Senapati Bapat Road in Pune. Tasva joins over 200 Indian and international fashion and lifestyle brands in the shopping centre including Zara, Hidesign, Sunglass Hut, House of Cavalli, Forever 21, Parcos, Nike, Skechers, Puma, and Asics among others.
 
Tasva launched as a men’s clothing brand under the apparel business Indivinity Clothing in 2021. The business is a partnership between fashion designer Tarun Tahiliani and textile and apparel giant the Aditya Birla Group.
 
Tasva retails from a mix of company-owned and franchise outlets and aims to offer classic traditional and occasion wear for the modern Indian man. The business opened its first ever brick-and-mortar store in Bengaluru and also retails online through its direct to customer e-commerce store, pursuing an omni-channel expansion strategy for growth.