Spykar joins India’s cricket tour of Sri Lanka as Associate Gold Sponsor

Apparel and accessories brand Spykar has announced that it is the Associate Gold Sponsor for the India cricket tour of Sri Lanka, which has launched in Colombo, to connect with cricket fans in India and beyond.

“We’re thrilled to announce Spykar as the Associate Gold Partner for the upcoming cricket tour where India takes on Sri Lanka,” announced Spykar on Facebook just before the tour began on July 27, sharing a promotional reel. “Gear up for an electrifying series as we cheer our men in blue. Celebrate this cricket season in style with Spykar.”
 
The cricket tour features both T20 and One Day International matches and is scheduled to conclude on August 7. By joining the international event, Spykar aims to engage its audience and strengthen its ties to sport.
 
“It’s great to see a fashion brand like Spykar partnering with the upcoming India Tour of Sri Lanka,” said Sri Lanka Cricket’s head of marketing Upul Nawaratne Bandara, India Retailing reported. “I am confident that this association will help the brand connect with its target audience.”
 
Spykar launched in 1992 and today counts over 2,250 retail touch points including over 300 exclusive brand outlets. The brand specialises in denim along with inner wear and accessories, according to its Facebook page.