Ak-Ok by Anamika Khanna steps into jewellery

Clothing and lifestyle brand Ak-Ok has expanded its product offering and launched a tactile, fusion style jewellery line. Made with semi-precious stones and featuring bold motifs, the collection is inspired by traditional tribal jewellery with a modern, abstract twist.

“The collection features handcrafted pieces adorned with semi-precious stones that blends tradition with modern elegance,” announced the brand on Facebook. Notable designs from the collection include the ‘Tribal Warrior Bangle’ which is adorned with statement stones, the chunky gold ‘Ancient Tribal Choker’, and the stackable ‘Spiked Coin Bangle’ among others.
 
At the end of 2023, Reliance Brands Limited opened a new Ak-Ok office space in Kolkata, designed in the label’s signature modern, fusion style. Ak-Ok retails from its direct to customer e-commerce store as well as its retail outlets in Mumbai’s Phoenix Palladium Mall, New Delhi’s Mehrauli, and Kolkata’s Elgin, where the new jewellery line has launched.
 
Designer Anamika Khanna, who runs a luxury clothing brand of the same name, launched Ak-Ok with her sons Viraj and Vishesh Khanna to create experimental yet wearable apparel, accessories, and home décor. The label has a youthful aesthetic with numerous designs inspired by streetwear and modern art.