Mia by Tanishq partners with Moengage to boost customer engagement, revenue

Mia by Tanishq, a jewellery brand from the Tata Group has partnered with insights-led engagement platform Moengage to boost its revenue and omnichannel customer experiences.

With this partnership, the brand aims to connect with high-purchase intent customers and build an omnichannel strategy to amplify brand, product, and value offerings.

Mia by Tanishq claims to have witnessed a 5X revenue jump during this year’s Akshaya Tritiya campaign with the Moengage platform.

Commenting on the partnership, Shyamala Ramanan, business head at Mia by Tanishq in a statement said, “As we embark on this journey with Moengage, we’re enthusiastic about the opportunities it presents for Mia by Tanishq. We anticipate leveraging Moengage’s innovative solutions to not only drive business results but also foster deeper connections with our audience across multiple touchpoints.”

Yash Reddy, chief revenue officer at Moengage added, “We are excited to have another Titan brand put its trust in us to boost its engagement initiatives by providing real value to its customers and driving revenue impact that speaks for itself.”

Moengage is an insights-led customer engagement platform with more than 1,200 global consumer brands such as Titan, Flipkart, Domino’s, Nestle among many others.