Big Hello expands presence with two stores in Chennai

Big Hello, a plus-sized fashion brand by Absolute Brands has expanded its retail presence with the launch of two new stores in the city of Chennai.

The stores in Chennai’s City Centre and Pondy Bazaar will offer plus-sized clothing that includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandh galas.

Additionally, the stores will also house accessories including belts, tummy tucker, scarves, ties, pocket squares, and suspenders.

The brand also has plans to open additional stores in Chennai and other major cities in Tamil Nadu in the coming months.

Commenting on the expansion, Modita Tripathi, brand head at Absolute Brands in a statement said, “We are excited to introduce Big Hello’s fashionable and inclusive clothes and accessories to Chennai’s discerning fashion buyers. Our first two stores bring local people easy access to Big Hello’s well-fitting, stylish and thoughtfully designed fashionwear, allowing them to boldly express their style and individuality without compromise.”

Big Hello currently has a retail footprint in 18 locations across Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. The brand also runs an e-commerce store and aims to open 50 new stores this financial year.