Accessories brand Lavie Luxe expands into perfume market

Accessories brand Lavie Luxe has expanded its product offering and forayed into the premium perfume segment. Lavie Luxe’s first perfume collection is comprised of four scents and launched on the brand’s direct to customer e-commerce store as well as on numerous online marketplaces.

“We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for,” said Lavie Luxe’s CEO Ayush Tainwala in a press release. “This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market.”
 
Lavie Luxe’s perfume line’s eau de parfum scents of ‘Lily’, ‘Lush’, ‘Love’, and ‘Lagoon’ are made with 18% fragrance concentration and last for six to eight hours. The perfume line retails at Rs 1,999 for a 100-milliliter bottle or gift set and each scent has an expiry date three years from its date of manufacture.
 
The perfume launch is in line with parent company Bagzone Lifestyle Private Limited’s wider growth strategy, according to the business. Earlier this year, Lavie forayed into premium watches for the first time and Bagzone Lifestyle aims to continue to explore new avenues for category enhancement moving forward.