Mocemsa appoints Subhadro Das as CEO

Mocemsa, a fragrance brand has strengthened its leadership team with the appointment of Subhadro Das as its chief executive officer (CEO).

In his new role, Das will be responsible to develop the brand across all verticals to fuel its growth in the fragrance market.

It includes increasing Mocemsa’s portfolio exposure, securing more retail space, and establishing a global footprint.

Commenting on the appointment, Paarth Malhotra, co-founder of Mocemsa in a statement said, “We are happy to have on board Subhadro as our CEO. His extensive experience and innovative mindset align perfectly with our vision for Mocemsa’s future. We look forward to achieving newer heights with him.”

Subhadro Das added, “I see the fragrance and wellness category at an early stage in India but believe the market is growing at a breakneck speed. With the changing trends in the Indian economy, the market is poised for mammoth growth. I look forward to joining the Mocemsa team and leading Mocemsa to the forefront of Indian fragrance brands within the next five years.”

Das has over 20 years of experience in marketing, sales, and business development. He has previously worked in senior roles at Desire Fragrances BV, Raymond Consumer Care Ltd, Beauty Concepts Pvt Ltd, and Pepe Jeans London.