Womenswear brand Deme by Gabriella has partnered with global e-commerce portal Cult Mia to bring its party wear to international audiences. The global launch kicked off with the debut of Deme by Gabriella’s new collection ‘Summer in the City’.
“We are thrilled to be partnering with Cult Mia for the global launch of our ‘Summer in the City’ collection,” said brand founder Gabriella Demetriades in a press release. “This collaboration allows us to share Deme’s vision of empowering women through fashion with a wider audience, celebrating their confidence and unique journeys on a global scale.”
Summer in the City is designed as an ode to the journey of the modern woman, according to the label. Dramatic gowns, mini dresses, and jumpsuits provide evening wear options while matching sets in neutral tones are available for daywear. Textiles used in the collection include stretch net and Malai jersey and the colour palette includes stone, white, champagne, and butter yellow.
Launched in 2012, Deme by Gabriella describes itself as a premium womenswear label and is known for its boldly feminine aesthetic. In India, the label retails from its direct to customer e-commerce store as well as with multi-brand retailers including Pernia’s Pop Up Shop, Ogaan, and Myntra among others.
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