Myntra collaborates with designer Masaba Gupta

Fashion e-commerce platform Myntra has collaborated with fashion designer Masaba Gupta to promote its home category as brand ambassador.

As part of this association, Gupta will be seen endorsing Myntra’s premium home selection in the ‘Curated by Masaba’ campaign.

As the brand ambassador, she will bring her creative vision to the platform, curating an inspiration-driving home selection that caters to trend-first customers.

Commenting on the association, Masaba Gupta in a statement said, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression.”

Sunder Balasubramanian, chief marketing officer at Myntra added, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratising fashion and lifestyle.”

Myntra Home’s portfolio includes home furnishing, art & decor pieces, bath, and bed linen from brands including M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’décor, Nestasia among many others.