Kate Spade New York launches capsule collection with Heinz

Kate Spade New York and Heinz have teamed up to launch a limited-edition collection that blends their kitchen and closet staples. 

Just in time for summer, the collaboration bring together the signature elements of both brands, notably Heinz’s iconography and beloved ketchup red, and Kate Spade New York’s colorful, iconic and joyful styles.

The collection features totes, pouches, small leather goods, ready to wear tees, footwear, keychains, phone cases and more. 

“At Kate Spade New York, we believe in exploring the journey of self-expression through style in fun, unexpected ways,” said Jennifer Lyu, SVP and head of design at Kate Spade New York. 

“It’s the thoughtful details that bring this collection with Heinz to life – from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with Heinz.”

The collection, which falls under Heinz’s global creative strategy ‘Irrational Love’, is all about celebrating the passionate and sometimes quirky ways people express their affection for their favorite brands.

The limited-edition collection, with prices ranging from $45 to $398, will be available for purchase at select Kate Spade New York stores, department stores, wholesale locations, and online at katespade.com. The collection will be launched across global markets, including China, Europe, Japan, North America, and Southeast Asia.

“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic Kate Spade New York brand to pay homage to the beloved Heinz brand,” added Megan Lang, head of global Heinz brand communications and creativity. 

“Kate Spade New York shares many values with Heinz – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations. At Heinz, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”