Titan enters premium sunglasses segment with Runway

Titan Ltd has entered the premium sunglasses retail segment with the launch of its first exclusive brand outlet for Runway in Bengaluru.

The Runway retail brand will target the premium segment by offering top international sunglasses brands including Cartier, Oliver People, Prada, and Tom Ford amongst others.

Titan sees huge growth potential in the premium sunglasses segment in India and plans to rapidly expand the Runway retail brand by opening stores across India.

Runway will open its second store at Indira Gandhi International Airport, Terminal 1, shortly.
Commenting on the launch, Saumen Bhaumik, CEO of Eyecare Division of Titan in a statement said, “The launch of Runway marks a significant milestone for the House of Titan. While Titan Eye+ has established a strong presence in the prescription segment, Runway allows us to cater to a growing segment of customers seeking a truly differentiated and premium experience in the sunglass category.”

“This strategic expansion positions us to tap into the burgeoning demand for premium sunglasses in India and the opportunity to grow the sunglasses category through retail under Runway,” he added.

Titan Ltd’s Eyecare Division recorded a total income growth of 5 percent to Rs 724 crore for the financial year 2024.