John Jacobs to expand in metros and Tier 1 cities, sees growth potential in Tier 2 markets

Eyewear brand John Jacobs plans to continue to expand its retail presence across metros and Tier 1 cities in India while also tapping into the rising growth potential of Tier 2 locations, especially in North and South India.

“We have a strong market share in North, East and West India,” John Jacobs’ CEO Apeksha Gupta told India Retailing. “The South, particularly cities like Mysore, Kochi, and other parts of Kerala, is an area of upcoming growth for us. We already have a significant presence in Tier 1 cities. However, the most promising growth opportunities are seen in Tier 2 cities such as Jaipur, Jamshedpur, Lucknow and Jammu in the North. These cities show considerable potential for our expansion efforts.”
 
John Jacobs plans to continue to expand its omni-channel operations and utilise online to offline technology to streamline the customer experience. Shoppers’ orders are tracked together online, whether they have made purchases online or in-store, according to Gupta. The same offers, products, and pricing is also consistent across both online and offline platforms.
 
John Jacobs was launched in 2015 in New Delhi and the brand today counts more than 20 exclusive brand outlet stores. The label also retails through multi-brand eyewear giant Lenskart and is available at over 2,000 Lenskart stores to reach diverse customer demographics. Online, John Jacobs retails across India, Singapore, and the UAE.