Flipkart hosts its second edition of Glam Up Fest in Mumbai

Flipkart, India’s leading e-commerce marketplace recently hosted the second edition of its ‘Glam Up Fest’ at the Jio World Convention Centre in Mumbai.

The one-day beauty event saw participation by over 3,500 beauty lifestyle influencers and more than 70 top brands across consumer categories.

Commenting on the event, Manjari Singhal, head of business FMCG at Flipkart in a statement said, “Flipkart elevated the beauty shopping experience for its customers with the second edition of Glam Up Fest – our largest beauty extravaganza. This grand event united over 3,500 Influencers with a cumulative reach of over 400 million customers, delivering a billion impressions and featuring over 70 popular brands.”

“At Flipkart, customer growth and satisfaction are at the core of our mission, and offering a wide range of products to meet varying customer demands exemplifies our unwavering commitment to these values. Glam Up 2024 was an iconic celebration of beauty, fashion, and technology,” Singhal added.

The Glam Fest event was followed by a three-day sale event that offered Flipkart shoppers deals on beauty, cosmetics, skincare, and fragrance products.