Snitch aims to reach 30 stores in FY25

Men’s apparel brand Snitch is gearing up to launch its eighth exclusive brand outlet in India and plans to reach a total of 30 brick-and-mortar stores by the end of the 2025 financial year after reporting more than 150% year on year growth in the 2024 fiscal.

“Zara is an affordable fast fashion brand in Europe,” Snitch’s founder Siddharth Dungarwal told India Retailing in an interview. “When it came to India, it became a premium fast fashion brand. The positioning changed. We want to build the Zara that was built in Europe for India. We have taken a lot of insights from consumers. For example, Zara follows one fit for the entire world. We said, no, we are catering in India. Indian body types and climatic conditions are different. And we made a product, which were relevant to the Indian consumers.”
 
Snitch recently opened a store in Bengaluru’s HSR Layout measuring 10,000 square feet. Bengaluru was also the chosen location for the brand’s first ever store which opened around six months ago in Jayanagar and today reports approximately Rs 1.25 crore in net sales each month, according to Dungarwal.
 
The brand ships an average of 12,000 individual products each day. With a modest sized design team of seven designers, Snitch focuses on harnessing its supply chain to bring designs to market in a short amount of time and with a low minimum order number.